Ryder was looking for a unique method to showcase their truck leasing equipment. They recognized that in order to gain business impact with customers, truck replicas had to be of the highest quality and relevant to each client.
The solution was for Tonkin Replicas to decorate each van with the individual logo of a particular customer, which numbered into the hundreds.
To accomplish this unprecedented task, Ryder sent both business cards and digital images for each customer. Tonkin’s artists then
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created conversion artwork to produce logos for each van.
A window box was also produced in order to facilitate quick distribution and make each replica an attractive piece in or out of its packaging.
The project was a big success - Ryder got the word out about their equipment, their customers got a great replica truck personalized with their own logo and Tonkin Replicas continued to prove how it takes customization to levels as high as its detail.
For more information on Precision Series models, go to tonkinprecision.com.
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